THE SITUATION
Originally a home-based business, HOMETOWN DUMPLING would made a unique line of frozen dumplings. The business expanded, rapidly outgrowing a home kitchen, moving to a commercial space and producing thousands of dumplings a day. After a few years, it was time to rebrand and Sprout was seeking a brand identity, including a name and logo, as well as an in-store and online experience that aligned to the brand and helped convey the company’s dedication to offering healthy, patch-to-plate lunch options. From the now-vibrant color palette to the verbiage describing the intentions driving Sprout’s founder, the company needed to promote an overarching aesthetic that engaged Seattle’s mid-day crowd to choose fresh, local options over classically sub-par meal offerings — they needed to make fresh, nutritious meals feel accessible.preparing it for a new generation of millennial customers and giving it a contemporary style.
