Hospitality

FONTANAS OF BROOKLYN

BRAND IDENTITY // LOGO // PHOTOGRAPHY // WEB DESIGN & DEVELOPMENT // BUSINESS CARDS // PRINTING // SIGNAGE // SOCIAL MEDIA STRATEGY // PHOTOGRAPHY // MENUS
Cured meat slices, herbs, garlic, and olives on a dark wooden surface. Text reads, "Fontanas Restaurant Brooklyn ESTD 2010.

OUR MISSION

Fontanas is a Brooklyn based restaurant serving up approachable Italian cuisine. We were asked to rebrand Fontanas with a visual identity system that would elevate their dated look to a more contemporary, marketable ascetic.  This project consisted of logo, business cards, take-out bags, menus, website apparel, and signage.

The word "CASE" in bold white letters with a translucent effect, overlaid on an image of colorful vegetables.
The word "CASE" in bold white letters with a translucent effect, overlaid on an image of colorful vegetables.
Image showing the font "Lato" with uppercase, lowercase, and numbers. Below are color swatches in black, gold, gray, orange, and olive green against a white background.

COLORS & FONTS

PUT THAT MOUSE ON ME BABY

Black background with white text logo: "Fontanas Restaurant" in a circle. "Fontanas" in script in the center. "Brooklyn - ESTD 2010" at the bottom of the circle.
Black background with white text logo: "Fontanas Restaurant" in a circle. "Fontanas" in script in the center. "Brooklyn - ESTD 2010" at the bottom of the circle.
Logo of Fontana's Restaurant with a decorative "F" inside a black oval, outlined in green, red, and white. The restaurant name is elegantly scripted below.
Black background with white text logo: "Fontanas Restaurant" in a circle. "Fontanas" in script in the center. "Brooklyn - ESTD 2010" at the bottom of the circle.

Brand Evolution

When we were approached by Fontanas to elevate their brand we first needed to give their logo a modern design that enveloped who they were currently with what they were growing into as a contemporary Brooklyn Italian eatery.

A folded restaurant menu displayed on a black surface, with the front cover logo visible and sections of food items listed inside.
A folded restaurant menu displayed on a black surface, with the front cover logo visible and sections of food items listed inside.

Non si può avere la botte piena e la moglie ubriaca

Text reads: "Italian Restaurant Fontanas of Brooklyn" over a blurred background of a plated dish with tomatoes and herbs.
Text reads: "Italian Restaurant Fontanas of Brooklyn" over a blurred background of a plated dish with tomatoes and herbs.
Business cards for Fontanas of Brooklyn featuring contact details and elegant, cursive branding on a dark background.
Business cards for Fontanas of Brooklyn featuring contact details and elegant, cursive branding on a dark background.
Two black restaurant menus with elegant white text against a yellow background. One menu features the restaurant name, and the other lists appetizers, pasta, chicken, fish, and meat dishes.
Two black restaurant menus with elegant white text against a yellow background. One menu features the restaurant name, and the other lists appetizers, pasta, chicken, fish, and meat dishes.
Three black restaurant menus with cursive text and black backgrounds, surrounded by detailed food lists with dishes and descriptions on white backgrounds accompanied by gold accents.
Three black restaurant menus with cursive text and black backgrounds, surrounded by detailed food lists with dishes and descriptions on white backgrounds accompanied by gold accents.
Computer screen displaying a food website with an image of a dish featuring tomatoes and herbs. The screen shows the website's name overlaid in large cursive text.
Computer screen displaying a food website with an image of a dish featuring tomatoes and herbs. The screen shows the website's name overlaid in large cursive text.
Tablet displaying a colorful food website with salad image and menu options, set on a green background with a marble surface.
Tablet displaying a colorful food website with salad image and menu options, set on a green background with a marble surface.
Smartphone displaying an image of shrimp in a spicy sauce garnished with lemon slices and herbs, placed on a marble-textured surface.
Smartphone displaying an image of shrimp in a spicy sauce garnished with lemon slices and herbs, placed on a marble-textured surface.

CLIENTS GALLERY

A plate of breaded, fried fish topped with diced tomatoes, onions, and herbs, drizzled with sauce.
A plate of sautéed vegetables with sun-dried tomatoes, slices of meat, and shavings of cheese, garnished with broccoli.
Two dishes: Left shows fried shrimp in orange sauce with lemon slices and greens. Right shows pasta with green herbs on top in creamy orange sauce.
A close-up of a colorful salad featuring sliced tomatoes, diced mango, red onion, avocado, and fresh mint leaves on a white plate.
Close-up of bruschetta topped with diced tomatoes, basil, and herbs on toasted bread slices.
Left: Two meatballs with tomato sauce and herbs. Right: Colorful salad with various vegetables on a plate.
A close-up of a seafood salad with calamari, arugula, red peppers, celery, herbs, and lemon zest on a light-colored plate.
Close-up of linguine pasta with clams, garnished with parsley.

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Sliced beef with sauce on mashed potatoes, garnished with carrot, greens, and purple cauliflower, with sauce dots on the side.